A digital experience platform (DXP) is go-to-market software that allows brands to create, optimize, and manage digital experiences globally across channels and devices.
DXPs are designed to empower digital teams to actively own the competitive edge by unifying and streamlining a user’s experience wherever and whenever they interact with the brand, presenting a consistent customer journey across digital touchpoints.
A right-fit DXP is the digital command center for nurturing customer relationships, engaging and generating leads, and driving sales and demand through every channel.